Scott Clary

But I look at so when I'm when I'm trying to figure out a strategy for myself, I look at people that have way more money to invest in marketing and people that are trying to figure out that strategy. So Starbucks effect. Yeah. I mean, I don't have to reinvent the wheel if I'm looking at, you know, how to grow a podcast on on TikTok. I'm probably looking at Stephen Bartlett with Diary of a CEO.

But I look at so when I'm when I'm trying to figure out a strategy for myself, I look at people that have way more money to invest in marketing and people that are trying to figure out that strategy. So Starbucks effect. Yeah. I mean, I don't have to reinvent the wheel if I'm looking at, you know, how to grow a podcast on on TikTok. I'm probably looking at Stephen Bartlett with Diary of a CEO.

But I look at so when I'm when I'm trying to figure out a strategy for myself, I look at people that have way more money to invest in marketing and people that are trying to figure out that strategy. So Starbucks effect. Yeah. I mean, I don't have to reinvent the wheel if I'm looking at, you know, how to grow a podcast on on TikTok. I'm probably looking at Stephen Bartlett with Diary of a CEO.

I'm probably looking at Chris Williamson with Modern Wisdom. I'm seeing what are their strategies that they're trying.

I'm probably looking at Chris Williamson with Modern Wisdom. I'm seeing what are their strategies that they're trying.

I'm probably looking at Chris Williamson with Modern Wisdom. I'm seeing what are their strategies that they're trying.

And emulating them as a first step. And then you also, by the way, I'm a big fan of reverse engineering success. So whether or not it's podcast, newsletter, Twitter, Instagram, Find the people that are in your domain that are killing it on that platform. And as a first pass at content creation, look at what they're doing and copy that. Just to start. Then you'll make it your own.

And emulating them as a first step. And then you also, by the way, I'm a big fan of reverse engineering success. So whether or not it's podcast, newsletter, Twitter, Instagram, Find the people that are in your domain that are killing it on that platform. And as a first pass at content creation, look at what they're doing and copy that. Just to start. Then you'll make it your own.

And emulating them as a first step. And then you also, by the way, I'm a big fan of reverse engineering success. So whether or not it's podcast, newsletter, Twitter, Instagram, Find the people that are in your domain that are killing it on that platform. And as a first pass at content creation, look at what they're doing and copy that. Just to start. Then you'll make it your own.

But don't have to reinvent the wheel. There's people that are growing on Twitter faster and quicker than anyone else. And go find that person and go figure out, okay, how do they structure their tweets? What do they write about? What is the formula? Is it this quippy little like... you know, three point thought, or is it more of like a longer block of text, which it usually never is on Twitter?

But don't have to reinvent the wheel. There's people that are growing on Twitter faster and quicker than anyone else. And go find that person and go figure out, okay, how do they structure their tweets? What do they write about? What is the formula? Is it this quippy little like... you know, three point thought, or is it more of like a longer block of text, which it usually never is on Twitter?

But don't have to reinvent the wheel. There's people that are growing on Twitter faster and quicker than anyone else. And go find that person and go figure out, okay, how do they structure their tweets? What do they write about? What is the formula? Is it this quippy little like... you know, three point thought, or is it more of like a longer block of text, which it usually never is on Twitter?

Like what is, what is the formula that really gets a lot of engagement and speaks to a Twitter audience and who is the person that's doing that the best right now and go find them and then go. And that's how you start your content journey. You just study the people that have been doing it before.

Like what is, what is the formula that really gets a lot of engagement and speaks to a Twitter audience and who is the person that's doing that the best right now and go find them and then go. And that's how you start your content journey. You just study the people that have been doing it before.

Like what is, what is the formula that really gets a lot of engagement and speaks to a Twitter audience and who is the person that's doing that the best right now and go find them and then go. And that's how you start your content journey. You just study the people that have been doing it before.

And the reason why you're not copying is because you will eventually learn that the best content it brings in your lived experience. It brings in the stuff that you've dealt with. That's why if you're talking about, if you're just trying to like pontificate on ideas and you're just trying to keep it very high level, it's never gonna really hit home with people.

And the reason why you're not copying is because you will eventually learn that the best content it brings in your lived experience. It brings in the stuff that you've dealt with. That's why if you're talking about, if you're just trying to like pontificate on ideas and you're just trying to keep it very high level, it's never gonna really hit home with people.

And the reason why you're not copying is because you will eventually learn that the best content it brings in your lived experience. It brings in the stuff that you've dealt with. That's why if you're talking about, if you're just trying to like pontificate on ideas and you're just trying to keep it very high level, it's never gonna really hit home with people.

But if you talk about the stuff that you've dealt with in your life, the problems that you're still dealing with literally right now, and then you structure it through a frame that fits that audience, that's how your content does well. So if you, as a podcast host, if you never bring in your personal experience and your personal life, it's going to be boring.

But if you talk about the stuff that you've dealt with in your life, the problems that you're still dealing with literally right now, and then you structure it through a frame that fits that audience, that's how your content does well. So if you, as a podcast host, if you never bring in your personal experience and your personal life, it's going to be boring.