Scott Clary

Links to the podcasts.

Links to the podcasts.

Links to the podcasts.

I have one more thought on this. So the newsletter, the subject. So I have sort of two content flows. So my first content flow is podcast. And then we take the long form podcast and we clip it out into shorts and reels. And like I said, I put out a summary on the weekend about the podcast that dropped that week and turns out the tweets and everything like that.

I have one more thought on this. So the newsletter, the subject. So I have sort of two content flows. So my first content flow is podcast. And then we take the long form podcast and we clip it out into shorts and reels. And like I said, I put out a summary on the weekend about the podcast that dropped that week and turns out the tweets and everything like that.

I have one more thought on this. So the newsletter, the subject. So I have sort of two content flows. So my first content flow is podcast. And then we take the long form podcast and we clip it out into shorts and reels. And like I said, I put out a summary on the weekend about the podcast that dropped that week and turns out the tweets and everything like that.

But the second content flow is what leads to my midweek newsletter. So the topic that I choose to discuss in my midweek newsletter is the result of my second content flow. So the first one is podcast derivative pieces. The second content flow, which I think is a really smart strategy, which works very well for me, is I test a whole bunch of ideas on Twitter or threads, doesn't matter.

But the second content flow is what leads to my midweek newsletter. So the topic that I choose to discuss in my midweek newsletter is the result of my second content flow. So the first one is podcast derivative pieces. The second content flow, which I think is a really smart strategy, which works very well for me, is I test a whole bunch of ideas on Twitter or threads, doesn't matter.

But the second content flow is what leads to my midweek newsletter. So the topic that I choose to discuss in my midweek newsletter is the result of my second content flow. So the first one is podcast derivative pieces. The second content flow, which I think is a really smart strategy, which works very well for me, is I test a whole bunch of ideas on Twitter or threads, doesn't matter.

like I'll put out 10 different, I'll tweet like 10 times a day. I'll at the end of the day, I'll write out some ideas. I'll tweet them out. I'll see which one gets the most engagement. And the one that gets the most engagement, I'll turn it into, if you look on my Instagram, there's a little graphics with these tweets.

like I'll put out 10 different, I'll tweet like 10 times a day. I'll at the end of the day, I'll write out some ideas. I'll tweet them out. I'll see which one gets the most engagement. And the one that gets the most engagement, I'll turn it into, if you look on my Instagram, there's a little graphics with these tweets.

like I'll put out 10 different, I'll tweet like 10 times a day. I'll at the end of the day, I'll write out some ideas. I'll tweet them out. I'll see which one gets the most engagement. And the one that gets the most engagement, I'll turn it into, if you look on my Instagram, there's a little graphics with these tweets.

I'll turn it into, I'll take that thought and I'll turn it into a solo episode on the podcast. I'll take that thought and I'll turn it into a newsletter as well because I know that if I test 10, 10 ideas on Twitter a day, that's 50 tweets a week or plus minus. And I take out of all those ideas, one gets the most engagement. I know that that idea, for whatever reason, resonates with people.

I'll turn it into, I'll take that thought and I'll turn it into a solo episode on the podcast. I'll take that thought and I'll turn it into a newsletter as well because I know that if I test 10, 10 ideas on Twitter a day, that's 50 tweets a week or plus minus. And I take out of all those ideas, one gets the most engagement. I know that that idea, for whatever reason, resonates with people.

I'll turn it into, I'll take that thought and I'll turn it into a solo episode on the podcast. I'll take that thought and I'll turn it into a newsletter as well because I know that if I test 10, 10 ideas on Twitter a day, that's 50 tweets a week or plus minus. And I take out of all those ideas, one gets the most engagement. I know that that idea, for whatever reason, resonates with people.

It's going to have the most value. And then that's a super easy testing ground for all of your content. And then you take that and turn it into long-form written content, and it does very well. So, I mean, you also have to have... I think that there's a couple ideas there. First, yes, have a newsletter, write a newsletter, but also...

It's going to have the most value. And then that's a super easy testing ground for all of your content. And then you take that and turn it into long-form written content, and it does very well. So, I mean, you also have to have... I think that there's a couple ideas there. First, yes, have a newsletter, write a newsletter, but also...

It's going to have the most value. And then that's a super easy testing ground for all of your content. And then you take that and turn it into long-form written content, and it does very well. So, I mean, you also have to have... I think that there's a couple ideas there. First, yes, have a newsletter, write a newsletter, but also...

how do you think through every week, the content that there's going to be some certainty you can't predict a hundred percent, but some certainty that that content is going to resonate. I have a testing ground for your content too. And that's what I use Twitter for.

how do you think through every week, the content that there's going to be some certainty you can't predict a hundred percent, but some certainty that that content is going to resonate. I have a testing ground for your content too. And that's what I use Twitter for.