Scott Galloway

save 3-5 percent of your salary in a tax-advantaged vehicle in low-cost, diversified index funds, not only in the US but across the world. By the time you're my age, even if you haven't gone double platinum or sold your business, you're going to be fine. Try to resist the temptation of believing you're smarter than everyone else and do stock picking and limit that to 20 or 30 percent.

I do think it's worthwhile to take some of your money and do stuff because it forces you to learn about the market and also quite frankly, it's fun. Anyways, that's my big asterisk there. Having said that, my prediction is that Alphabet is going to outperform the market. If you look at Alphabet right now, they have so many incredible businesses.

I do think it's worthwhile to take some of your money and do stuff because it forces you to learn about the market and also quite frankly, it's fun. Anyways, that's my big asterisk there. Having said that, my prediction is that Alphabet is going to outperform the market. If you look at Alphabet right now, they have so many incredible businesses.

I do think it's worthwhile to take some of your money and do stuff because it forces you to learn about the market and also quite frankly, it's fun. Anyways, that's my big asterisk there. Having said that, my prediction is that Alphabet is going to outperform the market. If you look at Alphabet right now, they have so many incredible businesses.

The Google Cloud is basically a $43 billion business going to 50. If you put the same multiple on that business that Oracle gets, you get a company worth about $400 billion. YouTube, which is essentially the biggest streamer in the world. It does $54 billion in business. If you apply that Netflix multiple, you get a 650 billion, so at $1.1 trillion.

The Google Cloud is basically a $43 billion business going to 50. If you put the same multiple on that business that Oracle gets, you get a company worth about $400 billion. YouTube, which is essentially the biggest streamer in the world. It does $54 billion in business. If you apply that Netflix multiple, you get a 650 billion, so at $1.1 trillion.

The Google Cloud is basically a $43 billion business going to 50. If you put the same multiple on that business that Oracle gets, you get a company worth about $400 billion. YouTube, which is essentially the biggest streamer in the world. It does $54 billion in business. If you apply that Netflix multiple, you get a 650 billion, so at $1.1 trillion.

Waymo, in my opinion, let's not even count that, but I think that's worth a lot of money. I think the autonomous war is about to break out and the leader is going to be Waymo, and if they spin that out, I think that'll get a huge valuation. So essentially what you have is at the most conservative level, Google is being valued at about $800 billion to a trillion or four to five times revenues.

Waymo, in my opinion, let's not even count that, but I think that's worth a lot of money. I think the autonomous war is about to break out and the leader is going to be Waymo, and if they spin that out, I think that'll get a huge valuation. So essentially what you have is at the most conservative level, Google is being valued at about $800 billion to a trillion or four to five times revenues.

Waymo, in my opinion, let's not even count that, but I think that's worth a lot of money. I think the autonomous war is about to break out and the leader is going to be Waymo, and if they spin that out, I think that'll get a huge valuation. So essentially what you have is at the most conservative level, Google is being valued at about $800 billion to a trillion or four to five times revenues.

And Chipotle and Coca-Cola trade at six times sales. So, you know, Kava trades at 10 times sales. Kava is delicious. A $200 billion tech business that grew at 13% last year does not deserve a lower multiple than Coca-Cola, a mature food and beverage firm with less than 50 billion in revenue that grew 3%. So if you do a sum of the parts analysis, it's undervalued.

And Chipotle and Coca-Cola trade at six times sales. So, you know, Kava trades at 10 times sales. Kava is delicious. A $200 billion tech business that grew at 13% last year does not deserve a lower multiple than Coca-Cola, a mature food and beverage firm with less than 50 billion in revenue that grew 3%. So if you do a sum of the parts analysis, it's undervalued.

And Chipotle and Coca-Cola trade at six times sales. So, you know, Kava trades at 10 times sales. Kava is delicious. A $200 billion tech business that grew at 13% last year does not deserve a lower multiple than Coca-Cola, a mature food and beverage firm with less than 50 billion in revenue that grew 3%. So if you do a sum of the parts analysis, it's undervalued.

So the question is, well, why is it undervalued? And the two reasons I think are one,

So the question is, well, why is it undervalued? And the two reasons I think are one,

So the question is, well, why is it undervalued? And the two reasons I think are one,

the existential threat posed by open AI, which is a threat, but I think it's been overestimated, and two, the likelihood of antitrust and a breakup, which I believe would actually be accretive to shareholders if they were forced to spend some of these companies because they would be unlocked from this conglomerate tax that the company is paying right now.

the existential threat posed by open AI, which is a threat, but I think it's been overestimated, and two, the likelihood of antitrust and a breakup, which I believe would actually be accretive to shareholders if they were forced to spend some of these companies because they would be unlocked from this conglomerate tax that the company is paying right now.

the existential threat posed by open AI, which is a threat, but I think it's been overestimated, and two, the likelihood of antitrust and a breakup, which I believe would actually be accretive to shareholders if they were forced to spend some of these companies because they would be unlocked from this conglomerate tax that the company is paying right now.

My final point here is that right now, Google trades at a PE of 19, The S&P 500, with its drawdowns, trades at 24. So take an average company in the S&P, a P&G or a Dow. Like, I don't know what company sort of embodies the S&P, but those are both great companies.