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Scott Galloway

👤 Person
35873 total appearances

Appearances Over Time

Podcast Appearances

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

Effectively, what you have with podcasts, the best podcasts can create 21 minutes or 42 minutes of content for a 30 or 60 minutes slot on TV, but they can produce it for 10-15 percent of the cost of the hair, the makeup, the unions,

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

The theater, I did the analysis here, Comcast gets somewhere between $200,000 and $300,000 in revenue per employee.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

Pivot right now this year will get easily over a million dollars per employee because our means of production are so much less expensive that things are so much more profitable.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

They will soon.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

They're going to learn.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

They control, other than the Google query box, it's probably the most valuable real estate in the world, is that home screen on Netflix.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

150 million people will watch what they put on that home screen.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

Within 24 months,

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

They're dipping their toe.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

They're going to learn about it.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

I bet within 24 to 36 months, Netflix has three of the 10 biggest podcasts in the world, and they'll be owned and operated by Netflix.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

You're exactly right.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

Netflix has said, our competitor here is YouTube, so we'll partner with Spotify, but you can't be on YouTube.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

But this is what's going to happen.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

On with Kara Swisher, some really talented person at CNN will take the two or three hours of content you have every week

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

take the best 41 minutes and run it on an hour on CNN, where quite frankly, they don't know what to do with that hour.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

By the way, it's negligible incremental cost to you, negligible incremental cost to them, and you split the revenue.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

That's a great idea.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

you're going to see that of the 50 biggest podcasts within 12 months, 12 to 20 of them will be playing on TV.

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Instagram Goes PG-13, ChatGPT Allows Erotica, and Netflix Grabs Podcasts

Because what is the problem with cable news?