Scott Galloway
👤 PersonAppearances Over Time
Podcast Appearances
Effectively, what you have with podcasts, the best podcasts can create 21 minutes or 42 minutes of content for a 30 or 60 minutes slot on TV, but they can produce it for 10-15 percent of the cost of the hair, the makeup, the unions,
The theater, I did the analysis here, Comcast gets somewhere between $200,000 and $300,000 in revenue per employee.
Pivot right now this year will get easily over a million dollars per employee because our means of production are so much less expensive that things are so much more profitable.
They will soon.
They're going to learn.
They control, other than the Google query box, it's probably the most valuable real estate in the world, is that home screen on Netflix.
150 million people will watch what they put on that home screen.
Within 24 months,
They're dipping their toe.
They're going to learn about it.
I bet within 24 to 36 months, Netflix has three of the 10 biggest podcasts in the world, and they'll be owned and operated by Netflix.
You're exactly right.
Netflix has said, our competitor here is YouTube, so we'll partner with Spotify, but you can't be on YouTube.
But this is what's going to happen.
On with Kara Swisher, some really talented person at CNN will take the two or three hours of content you have every week
take the best 41 minutes and run it on an hour on CNN, where quite frankly, they don't know what to do with that hour.
By the way, it's negligible incremental cost to you, negligible incremental cost to them, and you split the revenue.
That's a great idea.
you're going to see that of the 50 biggest podcasts within 12 months, 12 to 20 of them will be playing on TV.
Because what is the problem with cable news?