Scott Galloway

It is a revenue problem, but the bigger problem is the expense side.

It's not that interesting and it's really fucking expensive.

When I haul my ass up to be on Stephanie Ruhl's show- And we love her.

She does a great job, but the cost of that show, the unions, the makeup, the sound guy, the security staff, the means of production are so goddamn expensive.

Whereas if they say, okay, we're gonna take 41 minutes of on and we're gonna run it after Fareed on Sunday or whatever.

And by the way, even if we only make half as much revenue, it's gonna be a lot more profitable because they're already producing it.

Oh, you will.

You watch.

But podcasts are effectively becoming TV shows with a strong audio overlay and more importantly, a lower means of cost of production.

Netflix is dipping their toe in.

They're going to realize that the next arbitrage

is to take content, repurpose it at a very low incremental cost, and put it on their distribution platform.

And everyone else is gonna start doing this.

You're gonna see MSNBC take the best political podcasts, carve them up, more graphics, a little bit better hair and makeup, a little bit better production quality, and they're gonna think, okay, for an hour of reasonably good content, it costs us another 10 or 20 grand, not another 150 grand.

We don't need to sell to make as much money here.

So anyways, the prediction is of the top 100 podcasts, 12 to 15 of them are going to be playing on cable news and on streaming media within the next 12 to 24 months.

Okay, can we just talk about that for a moment?

All right, go ahead.

And this is, I think Vice President Harris will make an outstanding Supreme Court justice.

I thought her debate performance was one of the great performances in political history.