Scott Galloway

Do you have any advice for how to break the reflex of undervaluing my own work?

Well, I don't know.

Boss, you know the answer here.

Charge more.

I mean, you can always lower the price, but I'd have... First off, I immediately go to a YouTube video, a time-lapse video, where you'd say someone came in looking to recreate their mom's desk, and then it shows you over the course of a month building this thing and getting online, buying some keywords, and boss, just double or triple your prices.

And if someone says, I love it, but I can't afford it, decide to discount it.

I don't... I would imagine for something like you're doing, you're absolutely probably...

underpricing it.

Now, at the same time, the way you know you're underpricing it is that your demand exceeds your supply.

So if you're not getting a lot of business, it means you aren't underpricing it.

But I think this is about, what you're doing was literally

out of central casting for time-lapse videos on YouTube that are well done, that will go viral, and then you will get inbound offers to refurb or recreate people's furniture, and you should charge a real price for it.

And the way I would think about it is how many hours does this take?

What is your time worth?

And then double it because you're gonna have overhead and marketing costs, or maybe even triple it,

and price yourself like a true artisan.

Also, pricing is a signal.

And that is, I've found that as I've raised my prices in consulting, I actually,

I did get more clients.

You can always lower your price or I got higher prestige clients because pricing is a strong signal in an artisanal business.