Scott Galloway

Consulting is artisanal.

I'm saying my brain is smarter than yours and it's been crafted by smart cells, if you will.

So I think this is a business where you want to send a pretty strong signal in terms of your pricing.

So look, boss, the answer is simple.

If you're getting more business than you can handle, then raise your prices.

And I would do a great deal of marketing and time-lapse video around the process to inspire some inbounds.

And don't be afraid to throw out a big number.

You can always take it down.

And scarcity is the key to marketing what you're doing.

I'm in the business, or one of my business lines is speaking.

I charge between 150 and $250,000 to speak somewhere.

My prices are zero or crazy.

If it's a nonprofit or someone I know, I won't charge anything.

But if it's a corporation, I charge them a crazy amount of money.

And for everyone that says, no, that's marketing because they see my prices and they go, Jesus Christ.

And they'll tell people that dude, that crazy professor costs a quarter of a million dollars.

By the way, I charge more for that if I have to use a passport and go abroad, go abroad, if you will.

Anyways, it sends a very strong signal.

Now, granted, you can't just triple your prices and expect revenue to flow in, but you should have an assessment

You also, I hate to say this, you may want to use AI.