Scott Galloway

Consumers spend five days per year deciding what to watch on Netflix.

TikTok has only one channel, and it's the best one you're ever going to watch.

43% of Americans 18 to 29 get their news from TikTok.

We also spend more time on average with TikTok, 54 minutes per day, than with friends, 35 minutes.

When I say TikTok is our new best friend, I mean CCP spy.

But I digress.

The math on TikTok's forced sale doesn't math, though, unless you're one of the president's cronies.

TikTok's U.S.

ad revenue was $12 billion in 2024.

Applying a 10x PS ratio, its U.S.

business has an implied value of $120 billion.

Accounting for a revenue share with China, Trump's deal values U.S.

TikTok at $28 billion.

But I'm a Democrat, so I'm not allowed to invest.

These insider deals reduce people's faith in the market, raising the cost of capital for everyone.

U.S.

economic policy could best be described as corrupt but stupid.

Short-form video and AI meteors strike Hollywood.

Hollywood is the new Detroit, but with better weather.

For creatives, the return on human capital is inversely correlated to the size of the screen.