Scott Galloway

Word processing, there's no more secretaries, they're gone.

But my mom had good EQ and went upstream and became an executive assistant.

Another example,

We have every piece, every contract I had with an advertiser, with an employee, I used to, if I got an investment document, if I'm negotiating an agreement with Vox, I'd send to our lawyers.

And some mid-level, not even a partner attorney, would review it, come back with some thoughts.

I'd jump on the call, cost me one, three, $5,000.

Every agreement, send it to a lawyer.

Now, I say to Claude, who's working with us, no, you're smart, have AI look at it, give the prompt on what you're worried about it, get a feedback, and you're now the in-house counsel.

At the same time, so being a quote, unquote, fairly mid-level attorney, that's not a good place to be.

At the same time, I'm spending more money than ever

on a woman named Lucy Lee, who's this partner at a firm called Citron, around things like corporate structure, ensuring that the types of compensation strategies for you guys that give you the opportunity to sell shares at some point, long-term capital gain, structuring the company such that any capital I put in, if we hold onto it for five years, might qualify for 1202.

I am spending probably more on legal this year, but it's moving upstream from reviewing simple advertising agreements to, okay, corporate structure and tax efficiency, which is Latin for tax avoidance.

So the question everyone should be asking in their job is, of all the things I do here, what is most complicated?

And generally most of them come down to, a lot of them come down to sort of EQ or

or complexity?

What do I do that's hard or complex?

What involves relationships?

And will I have an opportunity to move upstream or downstream?

You know, because a lot of that stuff will be taken out.

I think that comment is a function of dissatisfaction with our economy where too few people are enjoying the spoils.