Scott Gerber

Sure.

Well, we are a 360 experience.

We have on-site physical presence as well as virtual.

It's just the idea that we're curating the virtual or the physical, and that's really our claim to fame with this.

So if you're going to an event, we know you're going there because you've told us, because we interview our members once per quarter to find out all the different things that we need to know about them, from where they're going to be going, to what kinds of questions they may have, to what kinds of services they may need.

That way, as we sort of

build their individual playbook for success within our group, we can help to hyperconnect them when it makes sense.

And so, for example, if we know you're going to, let's say, be at a conference like in New York or Las Vegas or whatever the case may be, and there's another member that we feel that you would make a very valuable connection based on something you've told us or the other parties told us, we do that in a very personalized way.

We also do standard events.

I certainly don't want to make it sound like we don't get together

The key is when you get people in the room to ensure that not only do we know who's there, but we know who should be connecting prior so that our community team, when they're in the room, can really be working the room in an efficient way.

So it's not just some like, hey, here's my name tag, go introduce yourself around the room.

And of course, there's always going to be some, you know, what I'll call natural networking of just, you know, organically people meeting because they want to connect in general.

But our goal is to say, okay, we know who's in the room.

So yes, there might be 50 of you, but you and you should meet and let's get you two in a corner to talk about that business thing that you were telling us about.

So it's really about curation at every level of the experience.

Sure.

I mean, you know, and this is where we are different than, you know, some sort of enterprise level SaaS or program, because again, we're a very high touch human experience.

So

In our sense, it's not a matter of see if you could tweak the service this much or that much.