Scott Hickle
speaker
952 appearances
1 recordings
1 series
first heard Jul 2026
last heard 29 Jul
Scott Hickle’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
That was definitely the biggest thing we didn't have.
Now we have the right people.
And so it's going to take probably two, three months to ramp up the full marketing engine and get everyone working in symphony together.
And we have one person who's going to be shooting the content, another person editing the content, another person's posting and distributing the content.
That doesn't happen overnight.
But
And so right now, I would say that's still our weakness is marketing, but we have momentum.
Yeah.
It's so exciting to feel it coming together.
Yeah.
Our biggest opportunity is all the stuff that we're already talking about with marketing, right?
Exactly.
Let's talk about like this product, right?
Like tracking the basics of gut health.
The most motivated people are people with IBS and inflammatory bowel disease.
IBS is like 35 to 50 million Americans, depending on who you ask, probably 45 million Americans caps out.
IBD is another 3 million Americans, so let's call that 45 to 50 million Americans.
And then people with urinary tract conditions is another roughly 50 million Americans.
And then everybody should track hydration.
And anybody who wears an Oura ring or a Whoop would benefit from tracking their hydration and their gut health and seeing it.
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