Scott Hickle

speaker

952 appearances 1 recordings 1 series first heard Jul 2026 last heard 29 Jul

Scott Hickle’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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You just mentioned the podcast studio earlier.

We're building out our own podcast studio that's going to look not quite as fancy as this, but we're very excited about it.

And the whole idea there is like one of our biggest challenges as a company is people see this product when they receive the product.

They're like, wow, this feels like something Apple or Microsoft would have made.

That is the highest praise possible.

But they're surprised because our marketing is not yet at the level of Apple or Microsoft.

And the whole point of marketing is to set people's expectations.

And if your expectation is like, whoa, this is better than I expected, that means our marketing failed.

And so...

we have to level up and spend more on marketing.

So we're redoing the website, redoing all of our email flows.

Like literally the last thing I saw in my car before I came out here, I got a text, it was screenshots of our new emails.

And it's like, oh, that's why you spend money on marketing.

You know, just it.

It just elevates you in such a real way.

And like for something.

Yes.

And like, I say this all the time, like,

The consumer is used to buying Apple.

You know, like if you're buying, if you're spending $400, it better feel like it's worth $400.

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