Scott MacGregor
speaker
92 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Scott MacGregor’s voice in public audio — every appearance, attributed to the second.
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Appearances
And I realized very quickly that my assets were all these unbelievable friends that I had. So I thought, okay. What if I asked my friends to write a chapter of gratitude for a life lesson learned? I'll put it in a book and I'll give 100% of the proceeds to charity. So the first book that I wrote was called Standing O. And Dick Vermeule, who's in the Football Hall of Fame, wrote the forward.
And Tiki Barber, who's an all-time great from the New York Giants, wrote the cover quote. And then... Friends of mine from Jesse Itzler to Heather Monahan wrote chapters of gratitude, beautiful chapters of gratitude. And it worked. We sold a bunch of books. We raised a bunch of money for a couple of nonprofits that I was really passionate about. And we gave them a lot of exposure.
And so I thought, okay, this formula works. So I did it again with a book called Standing O Encore. And Another friend of mine stepped up, Heather Monaghan. I don't know if you know her, but she wrote the forward to standing encore. Jesse Itzler wrote the cover quote. And so we've done that four times. Fifth book will come out this year.
So I think it was a cool way to give people exposure to some of these unique friends that I have and hear their stories of gratitude for a life lesson learned. So maybe it was a little bit.
of a peek into their life that they normally wouldn't get the thing that it didn't satisfy was it's not it wasn't interactive and that's really what pushed it into the community where in the community people now get to ask the heathers and the dick for meals and the jesse's questions and that's a different experience so yeah the standing o series has been
Just a really fun way to give back in kind of a unique aspect. So I've loved it.
I have always lived into the answers. You know, you talk about messy action a lot, and I believe in that so much. And, you know, I call it living into the answers. I think too many people, they have to figure out what the end of the game looks like in every step along the way. And that's not really how it works, especially as an entrepreneur.
Like, there are so many things that are going to come at you from left field. You have to be prepared to kind of go into uncharted waters and live into the answers. I mean, you have to have some idea of where you're going, but you don't have to have it all mapped out. So I'm very, very comfortable figuring it out as I go.
Live into the answers just means you don't have to have the answer right now. You live into that answer. So as you progress through, whether it's a business or whatever it is that you're trying to build or a relationship, You're just living into the answers. So as you're accumulating more data, you're making the adjustments and you're bobbing and weaving and making new decisions.
It's just inconceivable to me that you're going to know all that stuff up front. So you really have to live into the answers all the time. But most people get stuck because it's scary to do that.
I totally do. You know, it's the reason why I left. I worked at a Fortune 500 company and I had a ton of success. I was the youngest national account manager in the history of the company. And the company at that time was... I don't know, 80, 90 years old, but I left because I would have an idea. I was young. I was in my twenties and I'd have these ideas. I'd be so enthusiastic.
I'd bring it to my manager. They'd be like, oh, my God, that's a great idea. They would take it to their boss. Great idea. And then nothing would ever happen. Because we were kind of like the Titanic. We could see the iceberg and we're like, holy shit, we are too big and too slow and probably too dumb to course correct. And we're just going to smash into that iceberg. And to me...
That was like, oh, my God, I cannot live that life like that will drive me absolutely insane. I need to live into the answers and I need to be quick and I need to be able to pivot. And if I see the iceberg, I've got to figure out a way, you know, to get around it. I couldn't live in that environment. So I said that that's it.
And that's when I went to the startup where we really lived kind of that living into the answer life.
Yeah, I think the first thing to be able to create a great network is don't build a network. I don't build a network. I build friendships. I build relationships. There's a huge difference. Networking to me is transactional. And I think as soon as you're transactional, things change dramatically. So
You know, if you need something to happen by a certain time, I think that relationship is inherently going to be transactional. And I would call that that's going to be like a drive by friendship. It's probably not going to be sustainable. And. So I view things very differently. I view things as building a friendship, and I never think of monetizing a relationship.
I think that's the kiss of death. So I go into every relationship just saying, is this an interesting person that I would like to get to know? Because I have wound up in some pretty amazing spots in my life. And when I wind up in that spot or in that room or in that situation where I'm like, how the hell did I get here? When I reverse engineer it, it's never a straight line.
It's this crazy circuitous path that takes me back to Okay, eight years ago, Heather Monaghan reached out to me to ask me a question, and I built this friendship that I had no idea you would be in my first book. Write the foreword to my second book that... Eight years later, I'd be on your podcast and all the other incredible things that happened.
I think if I looked at it as how am I going to monetize this relationship with Heather Monahan in the next 36 years, 90 days, we probably wouldn't be talking today. But most people, that's how they think about things. And I would say that screws everything up.
um so there's so many things you have to do uh to build relationships and i think first most people think they're really good at building relationships because everybody has some friends or everybody gets something from social media but i would say in my opinion most people are not great at building relationships i just know Let's just use LinkedIn as an example.
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