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Scott Martin

πŸ‘€ Speaker
332 total appearances

Appearances Over Time

Podcast Appearances

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

I can order whatever I want.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

It just needs to be 200.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

But trying to figure out with no data up front, what sizes are going to sell?

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

Who's your customer going to be?

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

So I reached out to a lot of pro shops, people in the industry I know.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

What are your most popular sizes?

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

I kept hearing over and over 2XL, 2XL, 2XL.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

So I buy all these 2XLs, and my whole sales so far are large, medium, and small.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

Where it's large, we did a lot, but medium, small, I very underestimated the demand.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

Yeah.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

I didn't.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

Really?

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

I've already had to reorder mediums.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

We had a touch of smalls and sold out immediately.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

Really?

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

Yeah, because we're finding, too, unlike our hoodies are really, really popular right now, good quality, we're actually a lot of unisex to where women want them.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

So the women fell in love with them too.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

So they're starting to buy like the smalls, the mediums, and it's kind of a good, because we don't have women's yet.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

It's on the roadmap and it's coming.

Escaping the Drift with John Gafford
From Cybersecurity to Golf Apparel - Scott Martin

We're in samples, but they want to represent the brand and love the sweatshirts.