Scott Martin

We went in a little bigger.

I mean, we start with 11 different polos, four different hoodies and four quarter zips.

So we made a pretty significant investment up front.

just because of the time it takes.

The time from development, the time when you start working with the manufacturers, the time you get your samples that they send back, pick your fabrics, they have to pull the fabrics, they start making it.

So you get one sample of that and it's about 60 to 90 days.

Before it can come out.

Before I even get that, then I approve it, then it goes into production.

So you're looking at about 120 day process.

From design to actually... From having the tech pack.

So even if I added that on for the tech pack, you had another two to three weeks to a month.

So you're almost at 150 days before you can have something live that you...

The very first order alone, quantity-wise, was just over $100,000.

I just think everything's too high priced to be honest.

I've been a consumer of it, but I'm running into backlash as well because pro shops want to maintain the margins and the higher price because then it starts our revenues.

So it's kind of a catch 22.

I want to be more for the consumer, but I'm met with some resistance from a pro shop perspective because they don't want to drop pricing.

On most, yeah.

On most, but they still don't want to bring in the lower pricing.

It's more, my reps have heard, you know, we only sell $125 polos.