Scott Martin

So it doesn't matter on the profit.

It's more of, you know, we're top 50 course in the U.S.

We have standards.

We've got to be at this price.

Our logo's on it.

So we demand this dollar figure.

Okay.

It's kind of been one of the more interesting aspects that I've learned because I didn't really foresee that coming in.

I thought, you know, it would be a better option.

You're probably going to sell a lot more if it's good quality at a better price.

And I think that might be part of the fear is the lower price point is going to outsell everything.

And then they'll start seeing that decline in sale revenue.

A little bit, yeah.

It's been one of the things we've been thinking, and I might do a pilot on it, and it's like, do I artificially raise my retail for those scenarios but offer a bigger incentive?

Because there is kind of perception in a retail price from a buyer or a consumer perspective, right?

And that's part of it too.

Some pro shops won't bring in a brand unless they're two to three years old.

They want to see consistency.

Or my offering isn't big enough.

There's not a big enough selection yet.