Scott Martin

So part of that's all growth and strategy as we grow more and more opportunity will come on that area.

But it is a big focus because...

It actually drives our consumer pricing to be competitive because now through the pro shops in the wholesale setting that up, it drives the cost of the product down.

So it's how part of my strategy of how I'm able to provide a high quality product at a better price point is by leveraging the scale of the company.

Well, I shouldn't say better deal.

I want to try and have consistency throughout the brand because if people are better able to get a better price online, they're just going to cut out and then the pro shops won't.

But they won't.

No, no.

Well, here's why.

Makes sense.

Yeah.

Yeah.

I don't know.

A lot of times you're paying for the logo, right?

If I, if I go play pebble, I'm buying something.

Oh, for sure.

Or a bunch of stuff with the pebble logo, just so I have that as a memory.

Sure.

So yeah, there, there is a price point to that because of the logo.

That's what's making up the difference.