Scott Martin

why are they going to buy my brand without really knowing what we represent as a brand and what we're trying to portray.

So we're trying to show a lot of that through social media, starting to show the personality of the brand, you know, like showing people having fun, having a good time, hanging out with your buddies, you know, it's a way to kind of escape reality and

Really just, I have always felt like you want to look good when you're out there.

It helps you kind of play better.

If you're in a business setting, you're already kind of nervous because you're meeting with clients or potential clients.

The last thing you need to be worried about is if you're comfortable in your apparel.

but i think also aren't you trying to like this is a little bit of an edge to this like a little bit like we're trying to fly a little bit of a pirate flag over the top of this brand a little bit right yep yep there's a big side of that too really trying to show the personality of golf why people golf why traditional people golf and the fun that people have on the golf course i mean you see cart girls going viral because they're showing what it's like for the guys interacting with cart girls and most of the followers are actually wives to see what's my husband doing

the golf course oh jesus so there's a lot of last thing you need is your wife is your wife following the local cart girl but that's the last thing a lot of fun happening on it so we want to be part of that fun and we want to be the apparel company not not over the top but we want to kind of push the limits a little bit to bring out the fun side of why people and why the game's gone crazy since covid

Yeah.

Yeah, I mean, over the years you could see the tournament, right?

They've shut down alcohol sales on Saturday because it starts to get out of hand.

I think it's kind of like a fine line, right?

And I think it's kind of a fine line of what we're trying to do as a brand.

We want to be a fun brand, but we don't want to be over the top, right?

Yeah.

Like what the influencer did, right?

Like to me as a golfer, unacceptable, right?

There's guys out here playing for $1.7 million.

It's their lives.

Yeah.