Scott Snyder

Well, there's validation.

I mean, we ran a lot of qualitative research.

It wasn't like just jump into this with a huge investment with no anticipation of a need for it.

We ran validation tests on it.

Well, you know, qualitative research where we're talking to people that are looking for solutions to their problems and finding and identifying, do you need a unified platform?

And it's overwhelmingly yes.

I mean, you can see all the big players that are out there right now are trying to move into a so-called unified platform.

But their approach is that they're going to go and acquire different companies that have pieces to the puzzle.

They're not a truly built platform from the ground up that's unifying all of these sales, marketing, customer service features.

I mean, you can go and take a look at Gartner research and all kinds of research out there.

It's overwhelmingly, you know, everything's moving in that direction.

We're entering into an experience economy right now, and it's no longer going to be about what you're selling.

It's really about the customer experience.

So if you want to differentiate yourself, you're going to need your customer data unified, no matter how you look at it, and trying to go and piece it together from a whole bunch of different apps, using different vendors, different databases, and

you're not going to really be able to compete.

So we're coming into the market with a system that's going to give you access to your customer data at a fraction of the cost.

Yeah, we're targeting the manufacturing and wholesale distribution industry, specifically right now manufacturing and wholesale.

And for the SMB market...

Primarily companies that are doing under $100 million in revenue and they are located here in the United States.

We have 10 people on the team today.