Scott Thompson

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314 appearances 1 recordings 1 series first heard Feb 2023 last heard Feb 2023

Scott Thompson’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Scott Thompson, Managing Director at Level Five Capital Partners · 1 Feb 2023 podcast

Can I open it in multiple markets?

Can I open it?

So the playbook is kind of still being figured out, right?

When you get into emerging, that's where you have multiple locations.

When you get it?

So just to give an example, when we bought Big Blue Swim School Chicago, they probably had three locations operation.

But they own their own proprietary technology.

So we could go back years and years of data for their customers and we kind of see the path of that business, right?

And we could understand how the customer behaves.

So that was useful for us.

Heyday has locations in New York City and LA, and we could see how they operated in those two different markets.

And they had the customer data as well.

And it really helped us understand that business to be able to make the investment there.

So that emerging to me is anything 25

units are below in more than two markets.

So you probably want to be in at least five markets and have 25 units, somewhere in that 10 to 25 unit range.

Once you get over 25 to me as you're scaling, so like for me when we invested in Restore and now where we are with Kid Strong, they each had, I think Restore had about 30, 35 units open at the time.

And then Kid Strong is somewhere around their um 60 plus units right now open.

It's that's the high growth phase.

They've got a lot of franchises sold but not yet open.

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