Scott Trench
👤 PersonAppearances Over Time
Podcast Appearances
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I think I was accidentally correct with that approach in 2018 in terms of organizing the business.
And that was enough to turbocharge a couple of those things and put up a really great year in 2018 and add a lot of value, I think, to customers at the same time.
Over the next five years,
Really that evolved into a strategy, right?
Here is the market that we serve.
The market is this retail real estate investor, this person with one to 10 properties.
They're special because they dominate the rental real estate market.
These are the people who own 90% of single family rentals.
It's not BlackRock or Blackstone, right?
It's not any of these major REITs.
It's not institutional investors.
They own apartments.
They do not own a meaningful portion of the single family rentals.
except in specific geographic areas that give headlines.
These people are special because they go through a very particular journey.
They spend several hundred hours learning about real estate investing before they pull the trigger and buy what to them is the most meaningful financial or investment decision of their lives.
It's often something that takes multiple times of their income.