Seamus Marten

I've got a big audience already.

So we thought that was the play.

And we were down that path, having really good conversations with New Zealand football, and it looked like it was going to be a goer.

And then TVNZ got wind of it.

Stop it.

So, I mean, this is the dream result, is that we are doing a daily football show from the World Cup for TVNZ.

Stop it.

So it's exclusively on TVNZ+.

And, yeah, that's kind of a condensed story of a really long story, but we are producing a visual football show.

But it's unique.

Good call.

It's unique too that we are –

TVNZ are paying us a licensing fee, so they have acquired the show, but we are selling it.

So this is unique and it's never actually been done before for TVNZ as far as I understand.

So we... Say that again?

So TVNZ have bought the show offer, so they've acquired a licensing fee.

But it's up to us to sell.

If we want integrations and sponsors and things, then we have to make it work.

So it costs a shitload of money to get a team of three across to the World Cup with freight and accommodation and food.

Us two.