Seamus Marten

All right, 2006.

So we had an idea that we would do a football show, like a daily football show following the All Whites at the World Cup.

But our problem was our audience, though we started as a football show, our audience is not a football audience anymore.

So if we were to release a daily football show on the Between Two Beers channel, we would piss off and alienate and upset a lot of our listeners who are there for what we have.

So we're like, oh, shit, OK, could we do it on YouTube?

And then we thought, could we do it on New Zealand Football's YouTube channel?

Because that's the perfect place for it.

It's an all-white show.

A collab.

A collab.

I've got a big audience already.

So we thought that was the play.

And we were down that path, having really good conversations with New Zealand football, and it looked like it was going to be a goer.

And then TVNZ got wind of it.

Stop it.

So, I mean, this is the dream result, is that we are doing a daily football show from the World Cup for TVNZ.

Stop it.

So it's exclusively on TVNZ+.

And, yeah, that's kind of a condensed story of a really long story, but we are producing a visual football show.

But it's unique.