Sean Callagy

And it made it easier that he would take very little money because, you know, I promised he'd make money on the sequels and he's now the highest paid actor of the past 15 years.

I mean,

Integrity, right?

So it's not, so what David's saying, it's not that, he's like, yeah, I took advantage of him.

No, no, like everybody won.

Like everybody won huge.

And another remarkable piece of this story, and this is value discernment, innovation optimization, the magic of yes causing.

Are you receiving value from this conversation, team?

So how about this?

If you don't mind speaking in two, because we've had this conversation, David, is the profitability of Iron Man versus the Dark Knight movies that were very successful, maybe even outgrossed, but could you share some of that?

So not only do you have this beautiful creativity, but it's how do you make money doing it?

And again, Robert Downey Jr.

won.

People won all over the place, but watch this, please.

I am also very competitive, so when I'm running Marvel, I wanted to really win.

And to show you how delusional this thinking was, even my board had no faith in the Iron Man movie the day it opened.

So we had a board meeting in LA, which was the first one ever, Marvel's New York based.

And the chairman of the board came up to me and said, Ike wants you to know that if the movie doesn't do well, it's okay.

We'll make money on the toys.

And the board has voted that if the movie breaks even, you get a half a million dollar bonus.