Sean Cannell

Like, for example, I just had on Chris Ducker, a friend of mine.

He just wrote a book called Long Haul Leader, which is about, like, not burning out, lasting in the long haul.

Now, here's my thought.

Like, I've studied YouTube so much.

I'm like, burnout does all right, but especially in my niche, like, it's kind of played out.

I don't know if we could go that direction.

So I'm like, what other angles, you know, does...

are his expertise.

Well, he's also an expert on personal brand.

Okay, personal branding.

He's also an expert on entrepreneurship.

Okay, well, my channel, though, is more about YouTube, so should I go on entrepreneurship?

This is all... Before filming, I'm thinking about the angles, the topic.

What's, like, the big idea of the episode that'll actually get views?

I also wanted to help him out in...

have it lead to his book, which like your personal brand will, will for sure fail if you die.

So, you know, kind of jokey, but like long haul leader, not burning out is important.

So we, we led there, but where I started was actually, what are the new rules for personal branding and, you know, going into 2026 and a complete framework.

Cause he had all of that.

So this was me sitting down and what I might do is, um,