Sean Cannell

Because the language you use and the keyword phrases, they're still topics.

Like if somebody wants to know what's the best red light therapy, that is a keyword phrase.

And people are asking ChatGPT that and videos can show up.

Like they can show up in AI.

So like knowing SEO, it still matters, but there's no way it's going to get found if you're not...

fiercely clear on what is the search term or the variations of that search term.

Right.

You know, I've been like researching a lot of stuff on narcissism, interestingly enough.

And so I started learning about DSM five narcissism, covert narcissism, borderline personality disorder, all this different stuff.

Well, those are all, those are keywords and those are also whole segments of different people's lives that have been affected by those things.

And yeah,

And so going into, let's say, the research, and what angle do we want to take it?

Those things are actually oftentimes come clustered together, but maybe what's underserved is more like borderline versus.

And so really having mastery of your topic.

I call this your keyword universe.

And here's like a free trick for listeners.

Take your niche and go to ChatGPT or your favorite AI and ask questions.

them to here's the prompt you'd say hey chat gbt what are the keywords and keyword phrases and keyword variations related to my core industry and topic one of the words you'd say are what are the adjacent keywords and phrases and one of the things you could call this is i want to build my keyword universe i'll give you an example so one of my coaching clients anthony is um

Got a roofing company in Snohomish County, Asset Roofing.

Crushing it in roofing and starting to help other roofers, but contractors and construction individuals build their companies.