Sean Cannell

That then would become a part of your process.

Doing all of that in AI so much greater informs the content you're about to film, gives you another level of strategy.

And now you're finding, you know, angles to cut through the noise in the sea of sameness that's online right now.

Yeah.

Yeah, I've heard it called pre-validation.

Like pre-validating the idea before you even film it.

Because you know too, you invest money in creating content.

If you're going to sit down to film, it's going to take energy, time, research.

And if you don't pre-validate the idea, then you potentially, maybe you have or haven't wasted the money, but you're just risking it more.

Content's always going to be a risk in the sense of like, you don't know what's going to hit necessarily and you thought this would, but this other one did.

But the more – what's amazing is I don't know that people realize you can pre-validate.

You almost can predict – you can.

You can predict virality.

You have a lot of friends.

I have a lot of friends that have mastered virality.

They print viral videos.

We – at Think Media, we print ranked videos.

Right.

We rank videos every day.

And ranked video is a little bit different.