Sean Cannell

Serious audiences, older audiences, business audiences, real estate pays more, tech pays more.

Health too, right?

Health, medical.

And it's just this idea too.

Think about...

What are advertisers willing to pay for if they were selling financial products to baby boomers?

A lot.

If they could get leads that are baby boomers that want to invest a couple million dollars at, you know, one and a half percent fee, they're going to pay a lot to acquire that customer.

And then what is a business going to pay to acquire a customer for fast fashion products?

for you know average cart value of 33 from you know targeting gen z just less it just costs different so the type of content you put out there can command much higher rpms and i'm kind of in the middle with our content like we we get really good numbers so yeah i mean maybe 40 to 60 000 it's sometimes hard to track the affiliate marketing i remember one time i talked about

the best greens juice powder.

I know you like biohacking stuff.

This was years ago.

If I couldn't get fresh green juice, I would mix this green powder with water, you know, to stay healthy.

Learned about it from my friend and realized they didn't just have an affiliate program, but they had, the program had continuity.

So it was kind of like a higher priced product, direct to consumer.

And to get a bottle of the stuff was maybe like 60 bucks or something.

But if you subscribed online,

I also, because you go direct through their affiliate program, Amazon will pay you 4%.

Directly, they paid me 30%.