Sean Cannell

It's not your responsibility to do shipping or returns or customer service.

So at some point in the sophistication of the creator economy, you probably should create your own offer or some business model, but that's going to make your business more complex.

You now essentially have customer service.

You have quality control.

If you're ethical, you want to take care of people.

You want to keep your product updated.

So the nice thing, the leverage of just being able to talk about stuff

Yes, in a way it pays less, but if you get good at ranking videos, then you put out a passive income earning asset that is truly making money for you and you don't have to worry about any of the details after that.

You just collect checks.

Yeah, they have YouTube Shopping, but nothing is coming close to TikTok Shop.

People are going crazy on that.

Yeah, YouTube Shopping is YouTube's platform-integrated affiliate program.

So you can sign up, qualify once you're a part of the partner program and target Walmart niche brands, clothing.

I want to say there's probably over a hundred thousand retailers, a lot of different retailers.

You now have access to all of them and you can put carousels essentially like product shelves underneath your video products are clickable in the video.

The videos that are clickable on YouTube shorts, but also long form.

So YouTube shopping is a force to be reckoned with, but it hasn't picked up anywhere close to the momentum of TikTok shop.

Yeah, I like Instagram.

It's it's I think it's my favorite platform just to consume, engage, DM.

And and yeah, a lot of repurpose content like similar to how you chop up clips.