Sean Cannell

It's not broad appeal, but it's a very niche thing.

And then that video sits there and it gets views for the next six months.

A lot of times we see videos pop around day 175, maybe a little over 200 days.

And then they just start climbing and then they climb for the next two, three, four, five years.

Hmm.

And then when those videos are connected to affiliate marketing, because they just talk about a specific product to solve a specific problem, then you have actually just created a passive income asset for your business.

You have true passive income.

It's funny.

I've heard people say passive income doesn't exist.

They're wrong.

I've heard that too.

It's like, I promise you, I will show you.

Now, what I will say is usually those...

People trying to cut a social media clip are good-hearted in trying to speak against people that are kind of like fake gurus pushing, over-hyping lazy passive income.

It's building up the skill set to rank videos and build a YouTube channel and put in the time.

I think a lot of people that are experiencing real passive income understand that a lot of upfront work

went into creating assets that print residual income later.

Anyone who's built a real estate portfolio had to start from scratch.

And you're like, did you do it for free?

It's like, no, like I put a, now I'm living off it.