Sean Cannell

So I wouldn't overhype it, but passive income is totally real.

And YouTube is legitimately leveraged because it's a search engine

because it has such a massive audience, because even YouTube videos are being indexed and ranked with key moments and ranked on Google search and being distributed in so many different places, you can make a video once and that video can get you views and make you money for not just weeks, not just months, but for years to come.

Yeah.

What's the most you've seen someone make off one video?

Well, I mean, in terms of, like, I could talk about my personal results.

I think...

I maybe my highest paying YouTube videos around $40,000.

Wow.

Maybe 40 or 40 to $60,000 from, from, um, YouTube ad revenue.

That's just ad revenue.

Yeah.

So, um, a couple million views.

Now the, the big thing to know about how much YouTube pays you though is RPM.

Hmm.

And that's revenue per 1,000 views is essentially what the term means.

And what happens, especially in a niche like ours, if you look at somebody and they're like, whoa, that dude's getting 10 million views a video on YouTube shorts, respect.

That's massive, but they might make a couple grand by 10 million views.

I might make a couple grand off 500,000 views on long form because if you're in, what's gonna pay you more per views is being in industries that advertisers wanna pay more for.

Serious audiences, older audiences, business audiences, real estate pays more, tech pays more.