Sean Cannell

Health too, right?

Health, medical.

And it's just this idea too.

Think about what are advertisers willing to pay for if they were selling financial products to baby boomers?

a lot.

Right.

If they could, if they could get leads that are baby boomers that want to invest a couple million dollars at, you know, one and a half percent fee, they're going to pay a lot to acquire that customer.

And then what is a business going to pay to acquire a customer for fast fashion for, you know, average cart value of $33 from, you know, targeting Gen Z, just less, it's just cost different.

So the type of content you put out there is,

can command much higher RPMs.

And I'm kind of in the middle with our content.

Like, we get really good numbers.

So, yeah, I mean, maybe $40,000 to $60,000.

It's sometimes hard to track the affiliate marketing.

I remember one time I talked about the best greens juice powder.

I know you like biohacking stuff.

This was years ago.

If I could get fresh green juice, I would mix this green powder with water, you know, to stay healthy, learn about it from my friend, and realize they didn't just have an affiliate program, but they had...

The program had continuity.

So it was kind of like a higher-priced product, direct-to-consumer, and to get a bottle of the stuff was maybe like $60 or something.