Sean Carson

innately because they own the business and they're deeply involved in it and they exude confidence with their customer base. When you start to scale commercial aspects of a business, you need to help translate that confidence and also that intellectual information throughout the rest of the team members.

innately because they own the business and they're deeply involved in it and they exude confidence with their customer base. When you start to scale commercial aspects of a business, you need to help translate that confidence and also that intellectual information throughout the rest of the team members.

And so that's an opportunity where we kind of come in and work alongside everybody to ensure that we extract the right information, help put it in the right format, and then help support those activities to drive the best possible outcomes for that organization.

And so that's an opportunity where we kind of come in and work alongside everybody to ensure that we extract the right information, help put it in the right format, and then help support those activities to drive the best possible outcomes for that organization.

Yeah, I mean, there's a lot of change happening at a very rapid pace. And I think the one thing that we tend to see that's explicitly evident is that people are really, really taking their time to understand what it is that they do well, and what their customers look like that are aligned with those outcomes. And so we spend time with organizations to really dial that in.

Yeah, I mean, there's a lot of change happening at a very rapid pace. And I think the one thing that we tend to see that's explicitly evident is that people are really, really taking their time to understand what it is that they do well, and what their customers look like that are aligned with those outcomes. And so we spend time with organizations to really dial that in.

Knowing your customer is really, really important. And the barriers of entry are really low. With the right technical aptitude and a right value proposition and solution in the market, you don't really need the massive amounts of overhead that you previously did even 10 years ago to solve important problems.

Knowing your customer is really, really important. And the barriers of entry are really low. With the right technical aptitude and a right value proposition and solution in the market, you don't really need the massive amounts of overhead that you previously did even 10 years ago to solve important problems.

If that's a manufacturer of a new product that's designed to help risk mitigation in travel or a software application that's designed to help transfer data from one platform to the next and all things in between, there's a really, really high priority to ensure that you're delivering value to your customers and that you're able to communicate that and find them effectively.

If that's a manufacturer of a new product that's designed to help risk mitigation in travel or a software application that's designed to help transfer data from one platform to the next and all things in between, there's a really, really high priority to ensure that you're delivering value to your customers and that you're able to communicate that and find them effectively.

And so that I would say from a commercial standpoint is top of mind. Every single business that we work with, you know, table stakes is really understanding like who is your ICP and what is it that they obtain from working with you? And how are you helping them to solve critical problems in their business?

And so that I would say from a commercial standpoint is top of mind. Every single business that we work with, you know, table stakes is really understanding like who is your ICP and what is it that they obtain from working with you? And how are you helping them to solve critical problems in their business?

And then extrapolating that out back into things that are going to be important to growing the top of the line.

And then extrapolating that out back into things that are going to be important to growing the top of the line.

Yeah, that's right. I think the biggest difference between founder-led businesses and private capital businesses is the time horizon for growth. We know the requirement for private equity is they want to buy a business, help infuse capital into it, and give it more resources so they can continue to do the great work that it's done. But there is a limit to the timeline.

Yeah, that's right. I think the biggest difference between founder-led businesses and private capital businesses is the time horizon for growth. We know the requirement for private equity is they want to buy a business, help infuse capital into it, and give it more resources so they can continue to do the great work that it's done. But there is a limit to the timeline.

And so when you think about hold periods, even though they're extended now, just privately held businesses that are just run by founder owner operators typically don't have that same level of acceleration required to hit these pretty significant growth metrics. And so that puts a lot of pressure on those teams, right?

And so when you think about hold periods, even though they're extended now, just privately held businesses that are just run by founder owner operators typically don't have that same level of acceleration required to hit these pretty significant growth metrics. And so that puts a lot of pressure on those teams, right?

And if they haven't been oriented to that type of environment, they could tend to try to do everything all at once. And that can be certainly problematic. So when you have a right type of framework and the right type of approach, you can take the risk out of that journey and help to provide a better path for you, your employees, and most importantly, your customers, right?

And if they haven't been oriented to that type of environment, they could tend to try to do everything all at once. And that can be certainly problematic. So when you have a right type of framework and the right type of approach, you can take the risk out of that journey and help to provide a better path for you, your employees, and most importantly, your customers, right?