Sean Ellis

I want to say maybe $8,000.

And then we worked with that editor and through some contacts to get one of the top agents out there.

Who did you use?

Suddenly, Lisa, her name is suddenly... She's DC-based, right?

No, she's Lisa Damani.

I just want to make sure I'm pronouncing her name.

Guys, while Sean's... She's awesome.

Lisa Damona.

You never talk to somebody using their last name, but yeah, Lisa Dimoni.

And then she was awesome in basically being able to really help us refine that initial book proposal and then get it in front of the right people and negotiate an awesome deal on our behalf.

Step one is, um, is to, to get that momentum out of the gate, to get it onto the New York times bestseller list.

Like that's, that's kind of any, any book should really be trying to do that initially.

It's kind of, you know, it resets every single week.

So it's not your sort of aggregate book sales.

It's your weekly throughput.

And so you really want to try to concentrate book sales in that first week.

And it's not real clear.

It's probably somewhere between 5,000 and 10,000 books in that first week that can get you on the list.

And then, you know, as with anything else, if you get on the list, then it's a lot easier to stay on the list.

So that's why you work so hard to get on there the initial time.