Sean Ellis

Well, I think, you know, I think people's perception of what growth hacking is, is is often a little bit flawed.

And I think to me, it's less about that.

slam dunk creative ideas, most things that I think of don't work.

That's the reality.

And that growth hacking is really more about testing a bunch of stuff and doubling down when something works.

And so it's more about kind of just that rapid testing process.

So that's the thing with the book sales is that you don't know.

I can't tell you that awesome thing that I've thought of.

So big things we're doing right now is a lot of bulk sales.

So I've got hundreds of copies going to Microsoft to do a presentation in Microsoft.

And I do a book signing with pushing 1,000 copies to them.

I've got hundreds of copies to a bunch of other companies.

Lots of podcasts.

We're doing...

We're doing bundles with ticket sales for our Growth Hackers Conference in May in Los Angeles.

So basically every single ticket has a book bundled with it.

Our Growth University is basically this growth master training course.

We're bundling book sales with that to the point where I'm actually running now bundled ads.

And right before this, I talked to –

Talk to my person who's managing that.