Sean Feeney

And then I'm like, well, I have these amazing creatives on our team here.

So of the first Feeney, we had 20 people on our team.

Five of them were chefs at our restaurants, creatives.

And I was fearful that at some point they might get bored of just making pizza, Caesar salad, and Italian ice.

So I'm like, well, maybe we put a little kitchen in here and use it as like a test.

And I was like, well, if we're going to do that, maybe we create my version of a space that I wish my tiny apartment in Brooklyn would have.

So I created basically a living room with a bar and a beautiful kitchen.

And I did not even know what that was going to lead to.

When we first opened, we were so busy that it couldn't really do anything other than me

Working during the day.

And then November of 22, we are right in front of the New York City Marathon.

It runs right by us.

And I knew that people would be lined up outside early in the morning and they weren't going to eat pizza at 8.30.

So I looked at Will, my partner, and I'm like, what are we going to serve on Sunday?

This was Wednesday.

And he's like, oh, okay.

He started looking on YouTube how to make bagels.

Two hours later, he started making bagels.

An hour later, I tasted the best bagel of my life.

So that next Sunday on Marathon Sunday, 72 hours later, we put out on Instagram bagels at Feeney and we sold out.