Sean Garner

speaker

418 appearances 2 recordings 1 series first heard Jun 2026 last heard 20 Jul

Sean Garner’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.

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Making Sales Social Podcast · The New Era of SEO: Why Your Business Needs to Search Everywhere with Sean Garner · 4 Jun 2026 podcast

Okay, it all matters, but just different, right?

So the there there's the traditional SEO for ranking on Google and stuff like that, that stuff still impacts, but it doesn't necessarily impact in the same way for some of these crawlers and these LLM tools and stuff.

So using the anchor text example, um

Google can tell the anchor text of LinkedIn sales coach and that it's going to your website.

That is technically like, well, just for simplicity, that is a keyword that's probably associated with that website.

The LLMs and the crawlers cannot because they're not necessarily inferring that.

LinkedIn sales coach is this business.

They are looking at the brand when they are scraping everything, they are looking for brand mentions inside of the crawlers.

So that's where how it how it all kind of ties together is you have a digital, you got a press release that comes out talking about the making sales social.

brand, then whenever they go to your website, most of them are looking at like the home page, the about page and like the services page and and crawling those.

And so that's where all that FAQ data and all that information and stuff needs to be on those pages.

So that's how they start correlating and building out their knowledge base on everything.

LLM, yes.

Traditional Google search, no.

Got it.

But now, even with that, and I mean, listen, like, I hope people don't know.

Exactly.

So, like, even like a couple months from now, people are gonna listen to like ah that guy was wrong.

Like I'm talking like right now, because now even with yes, with AI overviews, it will show.

So I'll say it that it will show up still in in LLMs and AI overviews inside of Google.

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