Sean Ingle

But what did Michael Jordan once say?

The famous basketball player, he said, Republicans buy sneakers too.

And I suspect if you went to the Enhanced Games people, they would say, look, Democrats could be a captive audience for this stuff.

Their goal certainly is to make

The things that you and I and perhaps many of our listeners would feel squeamish about at the moment, they hope that in 5, 10, 15 years' time, you or I will think, well, you know, I'm in my 50s, 60s now.

I haven't got the energy I once was.

I'm waking up during the night.

I will take something.

It's no different than a sleeping tablet or it's no, you know, I will inject myself with testosterone.

Suddenly, I'm able to lift more than I've done in 20 years.

That's what they want.

When it comes to customers, they're not picky.

The $100 billion question.

There are a bunch of companies in the longevity space at the moment.

And I think everyone expects this area to grow.

What Enhance are doing, I think, are using Olympic athletes.

some of them world champions, some of them world record holders, to sell a dream.

The other thing I think is worth flagging is there are already an awful lot of people, particularly in the US, taking this stuff.

A lot of it, though, is coming from China.

A lot of it is unregulated.