Seth Besmertnik
👤 SpeakerAppearances Over Time
Podcast Appearances
Wow, that's happening.
So it's really exciting.
Don't get me wrong.
St.
Jude's is, I'd say, all of our customers are noble in their own right, but they all are serving different products and services and industries.
Marketing comes from a place of advertising.
It comes from a place where you have to buy your customers' attention through commercials and ads and then hit them with something.
We've been in the business since we started of saying...
Give them something useful.
Give them something knowledgeable.
Help people.
And if you help people first through marketing, then actually you will build trust.
You will build respect.
And it's actually more profitable to do that.
So for us, when someone works with us,
We get them in the spirit and in the motivation and in the operations of saying, how do I take all this stuff that we have?
I call it wisdom.
And how do I bring it to the surface?
How do I share it out?
White papers and knowledges and transcripts of a podcast like this.