Seth Besmertnik

And for brands, it's really exciting because for them, they can see the reality.

Just because you're the market leader in something doesn't mean that you're the one being discovered first.

And a lot of times companies find themselves scratching their head and say, well, we're the best at this, but we don't show up.

And we help bring that reality to you, whether it's good or bad, it's the truth about what the consumer sees.

And we all, companies who really care about not what they think of themselves, but how other, their customers experience them.

That's what we help our customers accomplish.

And then ultimately they can take action and change the outcome.

Well, I would say that the St.

Jude's example is certainly one.

I'd say some other places where I get chills just as an entrepreneur is, for us, I look at the judge of whether we're doing a good job based on the feedback our customers give us.

You can always get people to pay you for something, but paying you and being happy with the service and the software is not the same thing.

And that takes some time to figure out.

But I mean, we've gone through a tremendous amount of evolution and rapid development here over the last few years.

And for example, we historically were the enterprise leader in SEO software.

We've changed and evolved to now become the leader in AEO and GEO, which is the practice of how do you show up in AI engines in addition to software engines.

And I'm seeing our customers now give us feedback like in our MPS and in our conversations talking about how we've helped them establish and build an AI visibility practice.

We've gave them the tools to start doing AEO, GEO at scale.

We've helped their executive team decide to make investments and move dollars from the old way of marketing into a customer-centric value way of doing marketing by showing up in search engines and AI systems.

That kind of stuff gives me the chills because you can see that what we're doing is starting to work and it's driving change in our customer base.

Everything.