Seth Besmertnik

It's forming teams.

It's refocusing their energy.

It's like, well, if my customers are here and I'm over there, I got to go be where they are.

And I need a team of people to do that.

You can't just say,

I'm going to have a one person army go and say, I'm going to go and manage my presence in ChatGPT.

It's much more complicated.

It takes a much broader brand effort to be successful.

I mean, I love the ethics of our business because we don't have to think about ethics too much in the sense that we're generally doing the right things.

The simple part of our business is that we try to help you take your company's and organization's knowledge, the facts.

your expertise and turn it into digital assets.

That's generally some form of content.

And we use AI and we use technology and data to help you do that and help you do that at scale.

Now, we always have some element of human in the loop and human involvement.

And we really want to work as a partner, as a co-pilot with our units.

Right.

But but generally, you know, I love the ethics of our business in the sense that coming back to the same theme, I've had this whole sort of talk so far.

It's just like we're in the business of helping you take your wisdom and help people with it, share it out there.

And and generally speaking, that results in good outcomes.

And the kinds of companies that we tend to work with are all companies that are looking to.