Seth Besmertnik

not take advantage of the system, but they just actually have so much.

They don't have to spam or make stuff up.

They just have to do a better job of unlocking all their organizational knowledge.

I mean, I mean, it just I don't again, I don't even really think about it because everything we do here is about integrity and respect and honesty and transparency.

It's the way we operate with our staff.

It's the way we operate with our customers.

It's the nature of the business we're in.

So fortunately, I don't have to deal with that conversation all the time.

Right.

Yeah, I mean, there could be, it's possible that in the future, someone could maybe try to take advantage of what we do and use it in a bad way.

But that doesn't happen.

We have a lot of oversight and security, access to information.

And again, I think

the kinds of companies that we tend to work with tend to preclude that kind of activity.

Sure.

Well, trying to stay focused on our little corner of the world.

The digital marketing and optimization cycle is going to be much faster.

We come from a world where you make a piece of content and you put it up on your website, usually.

People look at it.

They find it helps.