Seth Besmertnik

Maybe every six or every 12 or every 18 months, you come back to it and try to make it a little better.

That's if you're a good company stuff, they never look at it ever again.

That cycle is going to go from 18 months to 12 months to six months to one month to one week to one day to one hour.

Yes.

Where we're going to be trying to get faster and faster and faster at,

putting our knowledge out there, putting the information out there.

So I think that the web is going to live with a lot more autonomy.

There's going to be a lot more agents out there that are doing work for us and building these systems that are able to

have high ethics, have high quality, have high authority, and also do it at that kind of speed, that's going to be the challenge of building out for the future.

But it is very clear that the future is going to be one where things are moving much, much faster.

Yeah.

Well, if you're not already investing in AEO, GEO, SEO as a priority, you're missing out.

Because when you make a piece of content, when you do something to improve your organic visibility, it's not like you buy a click.

What happens if you buy a click?

You have to buy another one.

But when you make a great piece of content, how long does content last for?

How long will this podcast last for?

Is it going to die, this podcast?

I mean, it's going to last for potentially forever.

So the ROI on these investments are much better.