Seth Casden

I was on the short end of the healing spectrum.

My doctor, you know, thought I had

healed very quickly relative to what the average is.

I also had some incredible experiences around animals with horses, dogs, and cats, you know, where there's no placebo effect.

They don't really, you know, have anyone to kind of bias them and seeing how they interact around the product was also very compelling.

And then, yeah, you know, friends, you know, people have bad knee that taken a leave every day and wear a salient knee brace and don't need the leave or,

um, you know, people that are arthritic, um, dogs that, you know, have bad hips and then they start walking better.

So, you know, those are all individual cases, but collectively and with the science, it starts to make a pretty compelling, you know, paint a pretty compelling picture.

Yeah, it's great what you're saying about the pillow, because when we go to sleep, that's really the longest period we have for recovery.

And it turns out that the only time the brain can really recover is when it's turned off, when it's asleep.

And so increasing circulation while you're sleeping really provides a wonderful benefit for restorative sleep and waking up feeling your best.

Yeah, that's a great question.

And we've been fortunate enough to work with some incredible brands.

You know, Under Armour is really our largest brand or most maybe most well-known in the United States right now.

We also work with Decathlon and Eon overseas.

And we've been fortunate enough to be in programs with Puma and Adi and New Balance.

Reebok.

And what we saw was despite really over a billion dollars at retail, very, very little brand awareness, very little consumer understanding of infrared and how it works and what the benefits are.

So we thought the best way to approach that is to really launch our own brand and tell our own story directly to the consumer to help raise the awareness and the

level of education around infrared.