Seth Casden

So this year we started selling at Sleep Line.

We started with the Dream Pillow and we just launched our sheets as well last weekend at the trade show Longevity Fest in Las Vegas.

So we're starting to really have our own assortment of product lines in addition to like socks and wristbands and some of the other things that we give away typically.

So

Yeah, for us, I think it's really important that we can control the story and take that story directly to the consumer.

Well, I think the longevity biohacking is exploding.

It's billions of dollars now.

There's literally dozens of shows internationally that focus on this that are attracting tens of thousands of people.

And the science and our ability, to your point, to measure things that 10, even five years ago, we couldn't really look at now that we can measure like mitochondrial health and we can understand these micro improvements and what really...

powers and fuels our health on a cellular level and with supplements and nutritional support.

I think a lot of these devices are measuring our heart rate, our heart rate variability, our sleep, but we're just sort of quantifying.

And now we have something that you can use that'll show an improvement.

And so you can use these devices to actually see how you're improving.

So I think that's gonna really help us.

And I think just the more science

around this whole space really helps to lift us up and to show the consumer that, you know, this is part of your routine.

I mean, traditionally, we're told if you want to be healthier, you have to either change your diet, you know, change how you eat, work out more or change your sleep.

And all of those things will help.

But this is also something you can incorporate into your daily routine without changing anything else.

And you're going to see an improvement.