Seth Casden

For one, I really like working with great people and small teams, and you don't really get that in the corporate world.

I mean, maybe you can be fortunate to have some great colleagues, but having that passion and that shared focus that you find when you're an entrepreneur and when you're working with small teams of like-minded people, to me, that's really fulfilling and

what you're making almost becomes secondary because, you know, every day, all day, year in, year out, you want to be enjoying what you're doing and where you're grinding away at.

And so for me, like finding the right, the right team, and then obviously a product that's, that's bringing value and health to people.

And, you know, ultimately at the end of the day, if you feel better, you're going to be happier and just live a more enjoyable life.

And so,

You know, that really appeals to me.

And, you know, as far as like the path to get here, I think this is my fourth company.

So, you know, that perseverance, that understanding that like what some people might see as a failure is just, you know, another opportunity in a different direction and not really losing my spirit or my my hope just because something that I started out initially didn't work or the work the way I wanted it to.

So I think that tenacity and that perseverance I've carried with me and certainly needed for this business to succeed and thrive.

And yeah, I mean, there's a lot of life lessons along the way about just learning to see things with a broader perspective, maybe not such a harsh judgmental attitude of what failure and success looks like.

And

You know, really being able to just move forward with whatever changes we need and course corrections and just keep going.

You know, I'll answer that kind of maybe a little differently.

I think there's a trait that you can't have.

And that is just like a negativity disguised as, you know, like a cynicism disguised as a lot of people say, oh, I'm just being realistic.

You know, like realistically, that's not going to work.

Or, you know, I'm just I'm just telling you how it is.

And

You know, things never worked until they worked.