Seth Lieberman

They should maybe use a point solution, go use survey monkey, do 20 surveys.

It's dirt cheap.

Yeah, it's probably about average.

It's about average.

Maybe a little worse.

We have a little extra churn as we've moved and focused.

We're 100% on B2B, though we still have a bunch of legacy large media companies and some brands.

Our roadmap doesn't really support them anymore.

So some of those guys fall off every year, right?

Because they're just

They should.

They should.

Okay.

Yeah, so we price on a classic two-axis model, right?

So content for one is ours, how much content or experiences you want to produce, and functionality on the other.

And the third we have is we typically sell by divisions.

So some of our largest customers, whether we're talking about Citrix, Cisco, I can't name them, but they're a super large company that recently moved to Boston, IBM, VMware, Juniper, some of these folks, they have multiple divisions, they have multiple teams, and oftentimes they have multiple instances of a Marketo or an Eloqua, which is pretty important because we generate so much data and insight

if you don't have a place to put that and make it actionable, it's sort of like taking unstructured data.

If we were able to, you're asking me all these questions, if it automatically went into your system and said, well, this podcast is now characterized for companies under X million with more than X, Y customers and whatever, like that'd be pretty cool.

So that's kind of what we do with content.