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Seth Lieberman

๐Ÿ‘ค Speaker
283 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

But wait, there's more.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

So that's sort of how we think about it.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

And we think about sharing.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

So we price by divisions, too, because they have separate teams and separate instances.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

And I actually think about it exactly that way.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

And I would say two things.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

One is the more levers you have is both a pro and a con simultaneously.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

So if you think about it, the more levers you have, the more you have a seat at the table.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

You have a chip that you can cash in, right?

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

Maybe you can't charge more for seats or you can't charge more for CRM, but it's in the agreement.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

And now you say, well, I'm going to waive these two things for you if you do this for us, right?

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

So sometimes it's a retention tool.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

The flip side of it though is the more complicated you make it, the harder you make it to sell.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

And so we, you know, like any SaaS company, we try and walk that line, which is how do we leave ourselves enough variability that we can get the right amount of money from big customers who get a lot of value and should pay us fairly without, you know, I've had a top 10, Fortune 10 customer say,

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

This is too complicated.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

We're not going to buy this way.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

Let me tell you how we're going to buy.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

I don't give a shit what you do.

SaaS Interviews with CEOs, Startups, Founders
898 SaaS: SnapApp Lands Amazon as Customer, Passes $8m in ARR

Go back and reprice everything you do against this model.