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Seth Schultz

๐Ÿ‘ค Speaker
135 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

I'd have to look at the numbers, but, uh, I don't know off the top of my head.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

I think we have about what, 10,000 events, smart users that are paying monthly, you know, and they're paying, they're paying anywhere from $5 up to, you know, a hundred dollars a month or something like that.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

So I launched the plugin in 2009, about April of 2009.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

After that, I just... Well, wait, Seth, hold on.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

So yeah, my wife was a scrapbooker.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

She taught scrapbooking classes and crafting classes.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

And basically people would RSVP via email and then they wouldn't show up and they wouldn't bring their payment for the class.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

So she needed a simple, inexpensive system to sell tickets.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

And I was looking at Eventbrite, but

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

the cost ratio and the return on investment would have been really low.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

And so I decided to try to find something within the WordPress sphere.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

At the time, there was only 5,000 plugins total in the entire WordPress market space.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

And so I decided to find something that would kind of get me there.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

I found a simple RSVP plugin, but it didn't have any payment features or anything like that.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

And so I reached out to the developer and I never heard anything back.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

I reached out to him about adding payment options and stuff.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

Never heard anything back.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

So I went ahead and I started adding a couple features here.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

I added PayPal payments because my wife wanted to set PayPal.

SaaS Interviews with CEOs, Startups, Founders
1450 20k Customers and $1m in ARR Event Management Company Started as Wife Project

And so I contacted the developer once again.