Shaan Puri

Yeah.

He's like, but if I go to Alaska, it turns out they just don't really have very many families.

He's like, it's easier for me to get on a flight once a month and go to Alaska than it is for me to build that business here.

And it's like, I saw that.

I was like, man, there's like, you know, Munger has this great quote, you know, the secret to winning in life is weak competition.

And it's basically like, go where there's fish, but not other fishermen.

And it feels like, it would feel so foreign to me and most people if you're doing a business to be like, well,

how do I, I live here.

I kind of feel like I should do something about something familiar where I see it.

It's like, we will go into a knowingly harder situation because it's more familiar than take on some unknown where there might be a total greenfield opportunity.

And he's not innovating.

Like, it's not like he had to be the,

to use some new technique in framing or whatever.

He just went to a place where there's just not a lot of people offering that service.

And I just think like that one principle, you know, if you're a hardworking person, like that one principle can be the difference between, again, being the thousandth contractor here with razor thin margins and making great margins and having to get on a flight once a month.

And I just think like,

I think about a lot of people in my life, there's more people who could benefit from that principle of just go where the supply is low or the competition is low because it's unfamiliar for most and you might prosper.

Yeah.

In storage, what was the insight on location for you?

So did you find like a certain strategy on location worked well for you?